Goal Completion & Results.
Overall, they got a very nice storefront website to sell their products online. They started with just selling from spreadsheet lists with customer phone numbers, to now a site that processes drop shipments on the fly.
Organic Searches & Advertising
Organic search is the number one factor in online storefronts, as it helps boost traffic with little ongoing costs vs PPC advertising. For new sites, we always recommend exposure with both PPC Advertising and Organic SEO since organic search engines take much longer to produce desired rankings.
Conversions vs. Sales
A/B Testing is key in converting a customer whether it be button color or descriptive “photos” the details matter! We worked to setup conversions to match industry standards for their store (there are charts with conversions percentages per industry). Analytics may not seem like a big thing, but having it setup will help ecommerce customers hone in on specifics of what customers really want so having a “Conversion” actually translates to “Sales“.
The Competition with Extensive Branding
As they say, don’t re-invent the wheel. Understand the competition and market appropriately. We always discuss basic marketing techniques such as the 4 P’s (Product, Price, Place, and Promotion) since they don’t just apply to in-person marketing but also to online marketing. The company image and first impression mean everything to the customer. Although, image doesn’t mean the storefront has to have the best design by any means. It must have proper functionality/features as those are the core metrics customers are looking at when browsing an online store. This flooring company hand many competitors, but they found their own niche to stay ahead of the competition.
